Ladbrokes pens sponsorship deal with NRL’s Titans
The Gold Coast Titans, Australian National Rugby League (NRL) club, recently came together with Ladbrokes for a sponsorship deal.
Ladbrokes entered this sponsorship deal under agreement that the financial terms of their sponsorship. Which they have agreed will not be disclosed and the Ladbrokes branding will now be appearing on the Titans playing jerseys this year (2016). It will be displayed on the jerseys sleeve and lower back. That’s so cool! Since 2013 Ladbrokes has been operating in the Australian market.
The Australian National Rugby League (The Titans) has said that their sponsorship is incredibly important to their club. Which is associated with the revenue helping to ensure, that they can provide as many resources as possible to (coach) Neil Henry and the players. this will then give them the best chance of having the success they need.
Titans assist in raising Ladbrokes Brand
They have no doubt the Titans association will assist Ladbrokes in raising their profile of the brand in Australia. This will increase their market share.
The chief marketing officer of Ladbrokes Australia, Simon Jarvis, also added that the Gold coast region is important to their ambitions. As they evolve more and more and their brand grows and it reaches new customers.
“We’re very optimistic that our brand association will yield mutually.”
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